Saturday, February 19, 2011

A Simple Way to Showcase Your Real Estate Expertise Online

Here is a simple idea to help build your credibility and expertise online:

1. Consider creating a “how to” video. ( We can help you)

One of the most popular phrases searched for on YouTube or Google is “how to.” That means that if you want your video to be found by the most people, make sure you use the words “how to” in the title of the video. In terms of the content for the video, think about some of the questions you most commonly get from your clients. Think of the tabs on your website – I bet you have information on site such as:





Getting your home ready for market

Pricing your home right

What to look for in a Realtor®

Who pays for what (closing costs, etc)

Why you should stage your home

When is the best time to go on the market

Any one of those topics could be quick 30-45 second videos. You could easily shoot a short video and edit it with a Flip Cam or the Kodak PlayTouch. Upload it to YouTube and then post it on your Facebook page, web site, blog, etc.

Quick Video Tips:

When you shoot your video practice what you are going to say a couple times before you shoot it and keep it short and to to the point – under a minute is best!

Make sure you start your video with something like:

“Hi this is ____ from ______ (company)”

This is very important because video (especially if done right) becomes viral, so when your video gets forwarded around, you want people to know who you are and how they can reach you!

Look for more tips soon!

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