In a letter to employees, CEO Tim Casey said the company made the decision after a search for a location that would support the franchising of its Mrs. Fields cookie and treats stores and the company’s TCBY frozen yogurt outlets.
"Denver fulfills that with a business environment that is rich in franchising, brand development, and fast-casual and QSR [quick-service restaurant] support infrastructure," Casey said in the letter. "Many casual/quick service franchise companies were launched from and are based in Denver, making it an ideal environment for idea sharing.
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