Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.
“We know that a social conversation will surround the Olympics,” said Gary Zenkel, the president of NBC Olympics. The work with Facebook, he added, is part of the division’s plan to listen and to talk back.
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